The most relevant digital businesses today are:

Sale of products (Online Store)

This is a simple and clear business. It consists of the sale of physical products, either wholesale or retail. Many manufacturers can use this sales channel when creating their own products and marketing to us digitally. Many business initiatives do not even require a web page, they only post on social networks, and there they directly contact their clients. This is a highly recommended practice because your visibility depends on the social network, and the day your business ceases to exist, it dies. For this reason, we recommend that you create your own online sales store with your own domain and the best strategy is to encourage the traffic of the networks to your page and not in the opposite direction.

Education platforms

Education systems have recently undergone a dizzying transformation. One of the most popular business models on the web today is education platforms. You can find such a varied offer for all kinds of courses, professional training and craft or hobby courses. This business type is a great opportunity if you have very specialized knowledge that you want to share. In this aspect, we emphasize that quality is important because many sell smoke to take advantage of the unwary. For your business to be very profitable over time, we recommend that you be honest, have a differentiated value offer and good quality in the videos and audios of the training program or course.

Dropshipping

This category became fashionable thanks to the Anglo-Saxon market in England, where they developed a particularly profitable and easy-to-implement business model. Dropshipping consists of the supplier sending the package directly to the customer without going through your hands, and it can order these shipments one by one. This distribution system greatly speeds up the creation of new businesses, since you do not have to make large inventories and have these stored, now you do the promotion, launch the product, analyze if the market receives it and if not, your risk is reduced since you do not invest in inventory which is usually one of the great reasons for bankruptcy of many entrepreneurs.

Subscriptions or memberships

The recurring payment system has become a great business opportunity, especially in digital contexts, since subscriptions allow you to have a recurring income month after month. In this category, different business types are highlighted, for example, education platforms, which allow you access to courses from month to month, and the generation of new courses encourages the client to remain enrolled. Another way to analyze subscription or membership systems is when a customer makes a recurring product, for example, toothpaste or hygiene supplies, Amazon, has intelligently developed this system since they analyze the average consumption time and the clients receive this product periodically, taking away headaches and leaving this to an automatic debit and home delivery system. If you analyze this as a phenomenal business model, it is one of my favourites. If you wish, leave us a comment, and I will make an extension of it or even a course.

Sale of services

Many companies and entrepreneurs have found the internet the best channel for the sale of services supported by digital transformation. Because it is a speedy way to monetize and deliver, since this category refers mainly to knowledge topics, it can disseminate most of them over the internet. On the other hand, the commercialization of services via the Internet has greatly impacted since any type is found on the web. To impact with greater force, it is recommended to make strategies related to georeferencing in case it is a service limited by distance or to promote specific niches when you want to reach closed communities.

Mentoring

This is a relatively old category, which can also be known as coaching, consulting, advising, advice, etc. It consists of offering support or training, or advice based on the experience, knowledge, or education that the mentor has. The best strategy to position this type of service is directly associated with specialization; it is not enough to say that I am a psychologist and business consultant. The recommendation is to specialize in niches and even in micro-niches since you could earn a greater reputation, and your services can have a higher perceived and charged value. I am not the same to say I am a doctor, to say I am a surgeon neurologist specialising in babies. You realize how specialization gives you a differentiating factor and a great possibility of positioning yourself in your sector.

Infoproducts

This category has the same philosophy of physical products but with a much more scalable product, including online courses, e-books, courses, conferences, etc. The great advantage of this type of product is that you can sell it repeatedly, and the effort to sell it remains the same once created. Scalability is the main feature. The potential of being able to stimulate this type of products is that they are of high quality, that impacts particular needs, they are generally not extensive or large, because the worldwide phenomenon is that people do not like to read much, so in this direction We recommend that instead of making a large book, you can publish several books by specific chapters, this is a great advantage because many readers directly acquire what they specifically need. Go ahead and develop info-products, but keep in mind that they must be very current and allow their online distribution.

Advertising

The sale of advertising is varied; it can include banners, classified ad pages, etc. It is well known that it is a profitable business model, but be careful; you have to have a lot of traffic on the web, emphasizing good SEO and a beautiful design for your visits. If you want to develop this type of business model, you must bear in mind that the main source must be free for customers. This is one of the models that GOOGLE or FACEBOOK uses; we know that they do not charge us for their platforms, but their source of income is closely linked to the sale of advertising. The most profitable way of this type of business model is to sell your advertising space on your website to third parties, known as native ads.

Affiliate Programs

Affiliate programs consist of earning a commission every time someone buys something from your link. When you manage to position your page as a reference and include affiliate programs, the commission you get is derived directly from the sale made of the product you advertise. We cannot talk about brokerage without explaining the affiliate programs that give bloggers so much money today. Affiliate programs are widespread and can be a great source of income.

Match Pages

The phenomenon of creating connection platforms between different people or companies has had an impressive boom since, in your platform, you allow users to know each other and identify that they mutually have what both are looking for and connect with your platform. The best example of this is TINDER. But this business model can also be applicable for other aspects that are not purely sentimental. They can be offers of services, products or cover specific needs. Day by day, it has become more difficult to find something specific, and this is where the matching platforms gain formidable terrain.

Discount coupon websites

This is a simple model. Who does not know these types of pages in which all kinds of discount coupons are offered to users? This business model lies in its success in contacting companies that provide discounts and users to be able to acquire those discounts. It is here where various businesses are derived, for example, combining this with affiliate plans. The websites that offer discounts are becoming more popular every day.

Auction websites

Auctions are very traditional business models, but with the support of digital tools, this concept has become popular globally since users can access online to bid regardless of the geographical location where they are. It is worth noting that ebay.com is the best-known auction site. It is based on selling your old products and/or new or pre-owned products through an auction.

Liveshopping

It is a business model that arises from the principles of marketing of urgency and scarcity. For example, mequedouno.com is an example of this. They offer beastly discounts that have a maximum duration of approximately 1 day. Either take it or leave it …

Social media

The creation of specialized interest groups and communities has sparked interest in the last decade. Many entrepreneurs begin to use Facebook pages or groups as broad communities where they sell their products. And they don’t need more infrastructure than a free page or group on Facebook. This is where some platforms emerge that allow the creation of groups with particular interests. Let’s bear in mind that only social networks are not popular ones; there is also the opportunity to create your own social network platform for a group of professionals in particular or groups of people with a specific interest. For example, you can create a platform for lovers of old cars and, from there to strengthen the community you want to impact. Think about it, and you will realize that this is a business model that can have a great impact in the future if you know how to handle and position it properly.

Crowdfunding

With the creation of businesses that require ubiquitous capital, with the emergence of crowdfunding, the possibility is offered for business people or entrepreneurs to share their business idea and obtain financing from many people who believe in or need this product. There are different types. It can be for reward, where you make an investment and receive the product as a first user. In this way, you finance the production. The other less popular concept is that you get the capital of investors. You can obtain the cash flow you want to launch your product or company to the market, obviously giving up part of its participation. As an old saying goes, it is better to own a little of something huge than to own everything worth nothing.

Buy-sell website

Another way of doing business is to create a web page, generate traffic (visits) and later sell it to these sites. It is a considerable effort, but you can have a tremendous return on investment on many occasions. In the case of WhatsApp, which is sold for US $ 19,000 million, this was mainly due to the number of users and their databases.